Zara takes a foray into luxury by presenting a capsule with Kassl Editions

Inditex also wants to be part of high-end design. An objective that gave rise to an alliance with the Dutch collective Kassl Editions, founded in 2018, with the aim of focusing on genderless products of extreme quality, among which stand out its emblematic “pillow bags” or quilted bags. and its premium coats, whose prices can reach 1,200 euros.

Kassl Editions x Zara

On the occasion of the celebration of the Salone del Mobile in Milan, organized from September 5 to 10, the flagship brand of the Inditex group presents the pieces of this capsule collection in collaboration with the Dutch company through exhibitions in the Zara’s store at 11 Corso Vittorio Emanuele and that of Zara Home, located at Corso Venezia 1. The design collaboration also has a dedicated space until September 10 in Piazza San Carlo in Milan. Internationally, the capsule will not be available until Sunday, September 12, when it will be available in select Zara stores and in its online store.

In a limited edition, the capsule presents a first proposal dedicated to ready-to-wear, composed of clothes with a minimalist cut, a comfortable style and a sustainable positioning. Developed from noble materials such as nappa leather, satin or cashmere, the collection presents different pieces such as the iconic fisherman’s coat from Kassl Editions, waterproof nylon jackets, XXL scarves or a series of oversized bags. All the pieces are available in the sober and elegant tones that characterize the Dutch collective, with a palette that goes from black to navy blue, and from cream to burgundy.

This alliance also gave Kassl Editions the possibility of developing a series of decoration products, which will be marketed by the Inditex brand dedicated to the home and decoration: Zara Home. A proposal that includes lamps, side tables, rugs, organization furniture, posters or even a sofa, in shades of burgundy, dark green or powder pink. The prices of the products in the collection have not yet been revealed.

Kassl Editions x Zara Home

Through this unexpected union, the collective founded by Ilse Cornelissens, Bart Ramakers, Tim van Geloven, Charlotte Schreuder and Christian Salez will flirt with the democratization of its DNA, by relying on the global character of Zara and its multitude of international clients .

For her part, Zara, who has already taken measures to professionalize and increase the quality of its catalog through collections with big names in the sector, such as perfumery with Jo Malone, or make-up with Diane Kendal, will go from there. before in its proposals dedicated to the premium segment in collaboration with a brand recognized by “insiders” in the world of design. For several seasons, Zara has used wool from the Italian luxury supplier Manteco for some of its coats.

In the first quarter of the current fiscal year, Inditex achieved a net profit of 421 million euros, which contrasts with the loss of 409 million euros recorded in the same period of the previous year. In contrast, turnover increased by 50% to reach 4.942 billion euros.

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