To say that the wait is long is an understatement. Almost a year after a last truncated physical meeting which was an organizational feat in the heart of Paris, in the Tuileries garden just before the second confinement in France, the world of fashion is reviving trade shows in the French capital. This Friday, at 9:30 am, halls 5 and 6 of the Porte de Versailles exhibition center will welcome brands, service providers, retailers, buyers, salespeople for face-to-face exchanges after more than 18 months of upheaval linked to the global pandemic of Covid-19.
Of course, all doubts are not raised on the global economy and the health of the sector, but if we do not necessarily expect the influx of the best years, the success of this back-to-school 2021 edition should above all to measure up to the desire for meeting and business of the participants.
“We are going to welcome more than 700 brands for this edition, explains Frédéric Maus, the managing director of WSN Développement which organizes the event. We are happy because there are more than 250 brands which did not exhibit the last seasons which want to be To promote awareness. Of course, the international pavilions are small, but we still have Russian and Turkish brands that have organized themselves to exhibit. On the visitors’ side, we feel the absence of major exports. But we have a good European traction. we see that brands and visitors want to find themselves in a physical format that they have not known for a year and a half “.
The actors of ready-to-wear, shoes and accessories will thus find the Who’s Next format of the Porte de Versailles. The event will occupy halls 5 and 6, with a central space dedicated to roller coaster-themed events. This is also where the Saturday festivities will take place. This season, Who’s Next offers collections from established brands such as Grace et Mila, Kujten, La Petite Française, Leon & Harper, Banana Moon, Deeluxe, Chloé Stora, Emile et Ida or NotShy, even if a few key players are missing. The organization also reiterates the Impact concept focused on ethical and eco-responsible initiatives and products. Located in hall 6, the space will present some new players at the show, such as jeans made in France from 1083, responsible collections from Noyoco, marine sweaters from Armor Lux, the Scandinavian label Knowledge Cotton Apparel.
During the summer, WSN Développement also joined the Bijorhca jewelry fair, which will offer a new approach for this fall. Traffic will unveil solutions and services for fashion companies. Swimwear and lingerie will not be left out with the presence of the Exposed fair, which will present the collections of Girls in Paris, Maison Lejaby, Mina Storm, Sans Complexe or Khaven.
Around or at the heart of these different universes, the organizers wanted to bring newcomers, in particular with the presentation of some forty young labels, spotted on the occasion of the collaboration between the crowdfunding platform Ulule and Who’s Next. In this spirit of scouting, the Première ClasseX Eyes on Talent award intends to reward “a silhouette, a concept or an accessory which was born during this period and which will be able to testify in a few years of our time”. Selections of Beauty and lifestyle products will also punctuate the aisles of the two halls, in order to distill the concept-store spirit desired by the organization.
A diversity sought after by visitors, according to Frédéric Maus. “After a period during which they have worked with established partners, they need to renew their offer. They are keen to find the nuggets.” With its established players and 250 newcomers, the ambition of Who’s Next is to introduce them to it.
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