The virtual fashion site DressX is on the rise

In one year, the exclusively virtual fashion merchant site DressX has continued to grow, partnering with multiple designers and partners. Recently, he just raised $ 2 million from US investors. The tour de table was led by The Artemis Fund and Alpha Edison with the participation of Unlock Venture Partners, One Way Ventures, Signal Peak Ventures, TLF Ventures, Startup Mavericks, as well as business angels from the fashion, tech and blockchain industries.

Founders Daria Shapovalova and Natalia Modenova and Product Manager Julie Krasniienko in virtual outfits – DressX

This new financing should allow the startup to grow and develop its sales on several sales channels. In the pipeline, a DressX mobile application project and the development of its NFT marketplace (non-exchangeable tokens), these unique digital assets that cannot be reproduced linked to the blockchain technique. The company also wants to strengthen its links with social networks, digital games and other virtual platforms.

DressX has just announced its partnership with MOD4, a project created by Avawear, a company founded by a team of professionals from the Florentine multibrand LuisaViaRoma, offering its users the possibility of creating their own avatars and their own virtual wardrobe.

Daria Shapovalova, who launched Mercedes-Benz Kiev Fashion Days, among other things, and Natalia Modenova, who both previously ran the More Dash showroom in Paris, are behind DressX. Passionate about fashion and technology, the two Ukrainians founded their site in Los Angeles in August 2020 offering digital clothing and couture creations intended to be worn only in virtual mode, in particular on photos and portraits posted on social networks.

The site also gives the possibility to brands and designers to design a digital collection or to digitize existing ones and sell them online, as well as to digitize the outfits of their influencers, which reduces costs at all levels by reducing costs. ‘as much the impact on the environment, great credo of the two founders. Today, the site works with nearly a hundred designers and offers thousands of virtual models. Dream looks, which do not exist in reality.

“Millennials and Gen Z are increasingly concerned about the social and environmental impact of the traditional fashion industry. On the other hand, digital clothing generates almost zero waste, carbon footprint and chemicals when making their production, “recalls the company in its press release.

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