If the department store has already tackled second-hand fashion in the form of small tests in the past, the Galeries Lafayette Haussmann is stepping up a gear this fall with the installation of a dedicated space of 500 square meters called ” (Re) -Store “: it welcomes young brands advocating circular fashion and players in second-hand sales, from affordable to luxury. “The crisis has accelerated the awareness of our customers on these subjects, and made us work more quickly. As a department store we owe it to ourselves to listen to our customers, to respond to their desires, but also to be able to attract new consumers “, introduces the CEO of the group Nicolas Houzé, during an inaugural conference on September 14th.
Guest of the round table, Olivia Grégoire, Secretary of State in charge of the social, solidarity and responsible economy, wished to recall that fashion is “a major sector for France, whose economic weight is as important as the automotive and aeronautics. It is also an industry that emits a lot of greenhouse gases. There is an undeniable environmental problem, but I would also like to stress the social aspect. The text on the duty of vigilance will soon be included in European legislation, it will oblige brands in particular to publish all the data concerning their supply chain. Those which do not integrate these questions at the heart of their activity will inevitably see their profitability lower in the years to come “.
On the third floor of the dome building, whose women’s offer has been completely revised, (Re) Store is envisaged by Galeries Lafayette as a lasting laboratory. Corners and niches made of wood panels, soft rugs, plants and retro furniture, the rather warm space first of all houses seven second-hand players: luxury products from Monogram, vintage from Relique and Petite Chineuse, service Personal Seller, which resells clothing for individuals, the professional seller platform CrushOn, the Culture Vintage concept (from the Eureka Fripe group), as well as the polished selection of Entremains. The latter insists on the need for the selection and development of second-hand clothing, “to make second-hand a first choice”, argues its co-founder Sophie Boirard. “Having a physical presence allows us to advise clients, because the sizes of vintage pieces no longer correspond to those of today”.
For his part, the director of Emmaus Defi Antoine Broto is pleased that the collection of clothing in France has doubled in ten years, but describes on the other hand “a loss of quality of the clothes donated”. The democratization of the second hand, and online platforms like Vinted, having captured the best parts.
Within (Re) Store, the multi-brand space dedicated to responsible and circular labels, for its part, gives pride of place to the wardrobe of essentials made to last from Patina, everyday uniforms from Salut Beauté, embroidered tops from Maison Flore. , the functional silhouettes of Marianna Ladreyt, the pieces made from fabric scraps from Barje and the upcycled looks of Lila Landeghem. Patine focuses, for example, on a short wardrobe of mono-material pieces, “with a thick weight so that the garment lasts”, exhibits the founder Charlotte Dereux, and that customers therefore wear it for longer.
A drugstore focused on responsible items completes the space: there are knitwear kits, laundry, and even water bottles. Patagonia, Resap Paris and Royalties are also part of the selection. On the service side, there is an on-site consignment lounge and a collection point for customers, who are rewarded with loyalty points.
The department store, which launched its Go For Good program three years ago to designate the more sustainable products in its offer, specifies that this internal label now concerns 20% of its overall assortment, and 65% for its own brand. . Above all, the (Re) Store will make children in the provinces: two first pilot concepts, in line with the Haussmann space, will be established in the coming months within the Galeries Lafayette in Nantes and Lyon Part- God.
All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com