While the clothing trade in the capital continues to suffer from the health crisis, one of the most anticipated Parisian openings of the start of the school year is looming. On September 16, the Japanese brand Uniqlo will welcome the first customers of its flagship store located rue de Rivoli, in Paris. This historic setting with Art Deco and Art Nouveau accents belongs to La Samaritaine, which reopened in June after sixteen years of closure.
At number 67-73 de la rue, the 2,000 square meter point of sale is divided into four levels marketing the women’s, men’s and children’s offers of the chain of the Fast Retailing group.
Small surprise, Comptoir des Cotonniers, also belonging to the Japanese firm, is making a place there with a corner of 40 square meters on the first floor. A first in Europe for this cooperation retail started in Japan at the end of 2020, when the French fashion brand joined Uniqlo Ginza.
In this flagship, Uniqlo intends to “restore and re-enchant the soul of the district”, but also “to vibrate the artistic fiber of its visitors”.
The walls will serve in particular as a support for works of art, with the aim of constituting “creative bridges between France and Japan”. With, for example, the setting up of an installation freely inspired by the Louvre (partner of the brand for four years), designed by the artist Kosuke Kawamura, or the presence of casts from the Ateliers d’art des national museums-Grand Palais.
For the first time in France, the brand has dedicated a complete corner to its UT collections, which rely on creative partnerships with artists or licenses. “A space with a neo-retro spirit, with a mirror ceiling and stainless steel tiles, to present all the graphics of contemporary pop culture on printed t-shirts”, specifies Uniqlo.
Around a hundred recruitments have been made to keep this store running smoothly, which is Uniqlo’s eighth address in Paris. The brand, which has 25 units in France, announces a new opening in the capital for the fall, within the Italy 2 shopping center. In the regions, a new store will also be inaugurated shortly in downtown Marseille.
The brand born in 1984 is the driving force behind the activity of the Fast Retailing group (Uniqlo, Theory, Comptoir des Cotonniers, Princesse tam tam, Gu, etc.), which saw its sales increase by 9.9% over the first nine months. of its 2021 fiscal year (to 1,698 billion yen, or 13 billion euros), compared to the same period in 2020 (marked by the debut of the Covid-19), while its operating profit rebounded by 72%, to 227.8 billion yen (1.74 billion euros).
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