Founded to support brands in their integration of a second-hand offer, Place2Swap adds a string to its bow. The white label platform will integrate B2C solutions allowing brands to sell dormant stocks and product returns.
An approach that primarily targets fashion and footwear brands, in particular in the face of the upcoming ban on destroying unsold goods. Markets which, according to Place2Swap, show return rates of around 25%, for 630 million euros of unsold destruction each year.
This BtoC deployment follows the same logic as the original CtoC offer. Namely, to encourage consumers to pick up their orders (used offer or repackaged product) in the shops themselves. And to occasion purchases among the current collections. This “V2” should be deployed at five partner brands by the end of the year, and around twenty are targeted for next year.
“By bringing together all uses (second hand, returns, reconditioned or even unsold) within a single solution, we allow brands to create a circular window perfectly integrated into their site, and immediately engage consumers in a dynamic of circularity “, indicates Estefania Larranaga, co-founder of Place2Swap. “It also allows them to make their consumers ‘consumers forever’, by building loyalty and encouraging them to resell their products endlessly on their site.”
In January 2020, Place2Swap announced the raising of 750,000 euros, intended to finance the acceleration of its development. On the French and European fashion market, but also those of sport, childcare and DIY. The structure is notably supported by Stanislas de Quercize (ex-Richemont France), Coralie de Fontenay (Ex-Cartier), retail specialist Catherine Barba, and Elisabeth Laville (think tank Utopies).
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