Payments: Klarna steps up to luxury with YNAP

A few weeks after its arrival on the French market, the Scandinavian specialist in split payment Klarna unveils its ambitions for the luxury market. Ambitions that are embodied in a partnership forged with the luxury portal Yoox Net-a-Porter.

Klarna

All the brands present on the portal will be able to offer Internet users three or four payment methods per basket. The device will initially be applied to the version of YNAP dedicated to men, Mr Porter, and this on the American, British, German, Austrian, Dutch, Italian, Spanish, Belgian and Finnish markets. The addition of Klarna to all the pages of Yoox and The Outnet should therefore take place over six months.

This is a big decision for Klarna. YNAP indeed claims an active customer base of some 4.5 million Internet users, who order from 180 countries. Present in Europe, the United States, the Middle East, Japan and China, the portal is a gateway to the web for luxury and accessible luxury brands. Backed by the Richemont group, the site also offers its own brands, on which it has been testing the tracing of its products since the end of 2020.

Klarna claims some 90 million active users worldwide, for around two million transactions per day. The structure would operate to date for more than 250,000 partner retailers, including big names like H&M, Nike, Sephora, Macys, Saks, Asos, Ralph Lauren, Abercrombie & Fitch or Shein. Without forgetting Bulgari perfumes and jewelry, or the La Perla and Proenza brands, which marked its first steps in luxury. Supported by the Sequoia fund, the structure founded in 2005 now has 4,000 employees in 17 countries.

To explain its recent deployment in France, and to attract the good graces of retailers, the Swedish company puts forward several figures: its users tend to consume 20% more than others, and reduce the number of purchases by 44%. not finalized. Payment in four installments would also boost the value of orders by 45%.

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