New York Fashion Week gears up to return to physical format in September

Translated by

Clementine Martin

Published on

Jul 27, 2021

The Council of Fashion Designers of America (CFDA), in conjunction with event agency IMG, revealed the schedule for September New York Fashion Week. For five days, parades and physical presentations of 91 American and international brands will follow one another.

Thom Browne’s return will be one of the highlights of New York Fashion Week in September – © PixelFormula

The event will take place from Wednesday September 8 to Sunday September 12. Much more fleshed out, the calendar will finally offer physical parades, after two mainly digital seasons due to the Covid-19 pandemic.

The celebrations will open with the parade of Ulla Johnson on September 8 and will be closed with that of Tom Ford. But the big event of the season is the return of Thom Browne to the New York catwalks after four years of presentations of his women’s collections in Paris, as widely reported by the CFDA. Altuzarra, who also set his sights on the French capital in 2017, will return to New York this season with a presentation scheduled for September 12.

Altuzarra is part of the Fashion Alliance project, which brings together 11 American brands that have committed to parade during New York Fashion Week organized by IMG for the next three seasons. The other members of this group are Telfar, Rodarte, Proenza Schouler, Brandon Maxwell, Prabal Gurung, Sergio Hudson, Monse, Jason Wu, LaQuan Smith and Markarian.

Michael Kors, one of the main regulars at New York Fashion Week, had already announced the holding of his next show on September 10 in the morning, combining digital experience and physical event. Carolina Herrera, meanwhile, has set her sights on September 9 for her 40th birthday. Rachel Comey, who will be celebrating her 20th birthday, scheduled her presentation two days later.

Some American fashion heavyweights, such as Ralph Lauren, Tommy Hilfiger and Calvin Klein, however, remain absent from the official New York Fashion Week calendar. This void is partially offset, however, by the presence of a handful of renowned international brands on the calendar, with Moschino on September 9 and Dundas on September 8.

In addition to this five-day program, the CFDA will also renew its American Collections presentations, bringing together American brands parading outside the New York Fashion Week calendar, and even in other countries. In September, this extended calendar will notably make it possible to attend the presentations of Christian Siriano and Harlem’s Fashion Row, which will both take place on Tuesday, September 7.

“New York Fashion Week returns with a diverse lineup that represents the future of American fashion,” said CFDA CEO Steven Kolb in a statement. “Our fashion industry is sticking together and continuing to recover from the pandemic, in a spirit of collaboration essential to the success of our creative talents. Working in tandem with IMG has allowed us to present a unique official runway schedule and of presentations, integrated into our American Collections calendar “.

Carolina Herrera will celebrate its 40th anniversary with a parade on September 9

Even if the physical shows will finally resume this season, the brands will also present their collections on the CFDA’s digital platform Runway360, launched last year in response to the challenges caused by the Covid-19 pandemic to facilitate the holding of virtual Fashion Weeks. .

The platform will remain the privileged point of information and resources for brands’ collections during the year, and has several tools including virtual / augmented reality, 360-degree viewing, live video broadcasting, extensions for the e-commerce, customer-oriented features and integrations for social networks.

Fashion Week organizers and brands may be eager to get back to their usual business this season, but some of the innovations developed and explored in the last one look like they are here to stay.

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