Marine Serre is celebrating the start of the new school year with a pop-up store. The French designer, emblem of the new creative generation, who continues her eco-responsible approach by giving pride of place to to upcycling, is set up until September 19 at 35-37 rue des Francs-Bourgeois, the new cool Parisian address from Dover Street Market Paris.
This 3,500 square meter space currently houses the offices of the famous international brand. While waiting to transform this former mansion into a concept store, the founders of Dover Street Market, Adrian Joffe and the creator of Comme des Garçons, Rei Kawakubo, have decided to bring the building to life by making it “a place of exchange and of shares “.
This week, 35-37 thus inaugurates the program “Burns: a season of weekends for the climate” with monthly meetings around artists, thinkers and citizens. Like the filmmaker and researcher Mélanie Pavy, guest of the first session, from September 10 to 12. At the same time, the huge space hosts new installations, exhibitions and pop-up stores, including those dedicated to the sneaker brand Philéo, the streetwear label Liberal Youth Ministry and Marine Serre.
The latter is offering pieces from its collection for fall-winter 2021/22, called Core, where its regenerative mode is illustrated in particular. For the occasion, the stylist will join forces again with Belgian artist, photographer and model Juliet Merie, who has worked with her for several years.
Trained as Marine Serre at the Brussels school of La Cambre, Juliet Merie will perform a live screen printing representing the emblematic half-moon of the brand. The public is invited to come with their own t-shirt or clothing to see this silkscreen made. The artist will be present on site on September 11, 12, 18 and 19, from 2 p.m. to 6 p.m.
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