Black and white photographs of iconic fashion faces such as Kate Moss, Linda Evangelista, Amber Valletta, Helena Christensen and Lynne Koester are the stars of Zara’s latest collection. A project born of “friendship and admiration” with which the flagship of the Inditex group intends to celebrate the iconic images of the famous photographer Peter Lindbergh, who died in Paris at the end of 2019.
Under the name “Tribute”, the project was piloted by his personal friend, the creative director Fabien Baron, responsible for the creativity of many campaigns of the Galician brand as well as the reinterpretation and modernization of its logo. Through a limited collection of sweatshirts and T-shirts with images from the 90s. Thus, the initiative recovers some of the memorable images of the German photographer, who is also close to Marta Ortega herself, daughter of the founder of ‘Inditex and responsible in the design department of Zara.
The clothes, on sale from July 15, are available for € 29.95 and come in a custom-designed reusable box. According to the brand, 100% of the collection’s proceeds will be donated to the Franca Fund, an institution created in honor of the emblematic director of Vogue Italia, Franca Sozzani, who supports research into genomic sequencing.
“Peter and Franca were, each in their own way, true legends of the industry and responsible for some of the most iconic fashion images of the past decades,” said Fabien Baron at the launch of the collection. He added: “I am honored that this project may perhaps help his work reach a new audience, as well as address some of the social changes that were particularly passionate about Franca.”
In the first quarter of fiscal 2021, the Inditex group, which includes the brands Zara and Zara Home, Bershka, Stradivarius, Oysho, Pull & Bear and Uterqüe, increased its turnover by 50% to reach 4.942 billion euros.
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