These celebrities who built an empire thanks to cosmetics



Published on

August 6, 2021

(ETX Daily Up) – At 33, Rihanna is entering the billionaire club, as Forbes has just revealed, which estimates her fortune at $ 1.7 billion. Considered the richest singer in the world, the interpreter of “Diamonds” has become in just a few years a seasoned businesswoman thanks to her line of underwear Savage x Fenty, and especially to her cosmetics brand Fenty Beauty . A sector that is worth gold and that has allowed many other celebrities to expand their bank accounts.

Fenty Beauty by Rihanna

Who would have imagined 10 years ago that Rihanna would join the very closed club of billionaires at only 33 years old not thanks to her music but to her business acumen. The singer has built a real empire thanks to her cosmetics brand Fenty Beauty, launched in 2017, which she owns equally with the LVMH group and which is based on a strong concept of inclusiveness with, for example, a variation of dozens. of shades for a single foundation. Forbes tells us today that the brand was already bringing in more than $ 550 million in annual revenue in 2018, just one year after its creation. Today it weighs nearly $ 2.8 billion, and recent launches (skin care, perfumes) suggest that the brand is far from having finished developing.

The Honest Company by Jessica Alba

She is known for her acting skills, but Jessica Alba is also a businesswoman who got into cosmetics just over a decade ago. The Honest Company, which offers natural beauty and baby products, is undoubtedly less popular than some cosmetic brands (“only” 1 million followers on Instagram, compared to 10.8 million for Fenty Beauty by Rihanna), but it is nonetheless very fruitful. According to a recent ranking by Cosmetify, the company has a turnover of 300.5 million dollars (against an estimate of 570 million for the Rihanna brand). What to put a little butter in the spinach.

Kylie Cosmetics by Kylie Jenner

Crowned the youngest billionaire in the world in 2019 by Forbes, before being stripped of the title by the American magazine for having inflated her income, Kylie Jenner can also boast of having become in just a few years – she is only 24 years – a cosmetics tycoon. The young woman, who capitalizes on her 255 million subscribers on Instagram (25.1 million for her brand) has everything good with Kylie Cosmetics, which has a crowd of followers around the world, and a turnover estimated at nearly $ 200 million, according to Cosmetify. The brand, which offers makeup and skin care, is therefore doing better than KKW Beauty, the brand of its older sister Kim Kardashian, launched three years later.

Note that in recent years, celebrities have followed one another to launch their own brand of cosmetics, whether it is makeup or skin care. Lady Gaga, Millie Bobby Brown, Selena Gomez, Cindy Crawford, or Miranda Kerr, are among the personalities who now have their own beauty mark; a sector that seems decidedly very lucrative.

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