the event in attendance in London, from 25 to 28 October

The Brand Usa Travel Week Europe 2021 will take place in attendance from Monday 25th to Thursday 28th October at the County Hall in London. For the third consecutive year, the event will bring together key players in the US and European tourism industry to discuss trends, challenges, innovations and the opportunity to revive tourism in the United States. Registration is now open to exhibitors and buyers. Registration for buyers ends on July 30, that of exhibitors on August 13, 2021.

“Brand Usa Travel Week Europe was a very successful event in 2019, and was followed by a very innovative virtual edition in 2020 which was attended by more than 750 delegates – he said Tom Garzilli, chief marketing officer of Brand USA, the United States tourism promotion agency -. The initiative and annual event have improved the way the US tourism industry interfaces with the European market. While we are starting to return to key markets, Brand Usa Travel Week Europe will play a pivotal role in strengthening relations with the tourism industry and facilitating business opportunities. Our job is to provide both exhibitors and buyers with an even better experience in 2021, to build the future of US tourism together ”.

Europe is a crucial market for the recovery of long-haul tourism to the United States, and it is important to continue to incentivize our commitment to stimulate arrivals from this strategic area – added the president and CEO of Brand USA, Chris Thompson –. We are thrilled to return to London in October and begin laying the groundwork for the highly anticipated return of European travelers to the United States. Our role is to continue to position the United States as top-level destination, inspiring and supporting the recovery of the US economy and this event is a key element in this process ”.