The Calzedonia group strengthens its retail presence in France

In France, where it took its first steps in 2009, the Calzedonia group continues to grow, despite the impact of Covid-19 on retail activity. With more than 250 addresses on the French market, the Italian underwear specialist is increasing the number of openings this year, and in particular is preparing the arrival of its Intimissimi lingerie brand in the Opéra district in Paris.

The facade of the Intimissimi store in Rennes Alma – Rennes Alma / Facebook

Replacing Orcanta at number 6 rue d’Halévy, Intimissimi offers itself a setting offering 132 square meters of sales space spread over two floors. Identified after more than three years of research, this address, which has the value of a Parisian flagship for the chain, will open its doors in the fall. “This is a premium location in downtown Paris in one of the most important and strategic districts, the Opera district, where tourists and local customers mingle”, explains the subsidiary. French group, which operates both own and franchise.

In the capital, Intimissimi already has nine addresses, in addition to around thirty stores located in the region. Moreover, the provincial network of the brand will become denser with inaugurations planned in the coming months in Tours (rue Nationale), Nantes and Toulouse.

The two brands of the group established in France more recently, Tezenis and Falconeri, are those which schedule the most openings. The first mentioned, which is an underwear chain focused on the young generation, inaugurated its eleventh French point of sale this summer in Créteil and is finalizing six new locations, in Nice, Paris, Marseille, Grenoble, Val d’Europe and Toulouse. A competitor of Undiz in particular, Tezenis entered France in 2018.

Falconeri has moved into the Corso, the new high-end space of the Cap 3000 shopping center – DR

Falconeri, a premium cashmere brand that opened its first French store in 2019, acquired two stores in Nice during the summer (in the city center and within Cap 3000). It will set up in Bordeaux in September (Cours de l’Intendance) and will settle in Lyon at the end of the year. The footwear brand Calzedonia, which already has 200 addresses in France, is not announcing any new openings.

The company, which claims a fleet of 4,900 stores in 57 countries, saw its global sales shrink by 19.5% in 2020, due to the health crisis. Its turnover reached 1.941 billion euros last year, against 2.411 billion in 2019. It nevertheless managed to generate a net profit of 186 million euros in 2020 (-11%).

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