The Body Shop, the cosmetics brand / sign that came under the umbrella of the Brazilian group Natura & Co (Aesop, Natura, etc.) four years ago, is once again strengthening its eco-responsible component. After announcing that within two years all of its products will be certified “vegan”, the brand has just launched a new concept of more sustainable store called “activist maker worskhop”.
The first store in this format opened on June 11 in Dijon, and the next inaugurations will take place by October in Marseille and Anglet. Ultimately, all 65 French stores should also be redeveloped.
This new store concept for the certified B-Corp brand revolves around three axes. First there is the recharging station which allows The Body Shop customers to buy a refillable aluminum bottle available among the twelve shower gels, shampoos, conditioners and liquid hand soaps, and to recharge it once. times empty. A process that the brand has been deploying since March in France.
When it comes to materials, The Body Shop has favored reclaimed wood and recycled plastic. For the facade of the Dijon boutique, for example, the brand has opted for zinc, “an eco-responsible material which requires less energy than other elements and which can be recycled from old roofs”, he explains. on at The Body Shop.
Finally, on the supply side, the flagship products signed The Body Shop have been reformulated, such as the White Musk perfume, which has become 100% vegan, with a brand new design made from 42% recycled glass and without packaging. Body butters also certified vegan designed with at least 95% natural ingredients now have an aluminum lid and designed from 100% recycled plastic, part of which comes from fair trade in partnership with Plastics For Change in India.
Founded in 1976 in Brighton, England by Anita Roddick, The Body Shop, which has a presence in 70 countries with 3,000 stores under the banner, saw its sales grow by 23.9% over the period, boosted in particular by sales in line up 103% over the first nine months of 2020.
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