supply and demand meet on a new platform

VisitScotland lancia Discover Scotland 2022, a new online platform that will connect Scottish businesses directly with key buyers around the world. A new series of events is in progress, which includes a business-to-business online appointment with five regional showcases. Discover Scotland: Reconnect2022 It will take place virtually from 5 to 7 April 2022. The five regional showcases, known as Discover Scotland: Live Showcase, will then be held in months of May and September 2022. Together, these events will promote Scottish ready-to-trade tourism activities to key international buyers on-site in Scotland.

In 2022 the traditional annual visit with VisitScotland Expo will be replaced by this initiative in a new format, designed to mitigate the challenges of the pandemic, build on the success of Scotland Reconnect 20/21 and welcome international buyers back to Scotland with regional showcases.

Discover Scotland 2022 enables VisitScotland to promote an opportunity for participating businesses and operators to connect, plan ahead and do business online and in person with buyers with good value for money, as well as potentially to explore the best of Scotland’s regional offer of responsible tourism for themselves.

“Discover Scotland 2022 offers an exciting new platform to highlight the best of Scottish travel products, allowing businesses to stay connected with qualified buyers during the Covid-19 pandemic,” he says. Malcolm Roughead, CEO of VisitScotland -. We have partnered with tourism industry representatives to ensure this travel trade initiative program meets their needs in 2022 and ensures continued connection with international buyers. We can’t wait to make it happen. The challenges presented by the pandemic have given us the opportunity to review the ways in which events are organized; Discover Scotland is an initiative designed to meet the needs of the tourism sector in 2022 and ensure continuity of contacts with buyers through a new program of activities. Our international visitors are of enormous importance to Scottish tourism and we have continued to keep in contact with those markets virtually throughout the pandemic, encouraging visitors to ‘dream now, travel later’. “

In April 2022, VisitScotland expects the virtual participation of around 300 buyers from more than 20 markets and the presence of 300 Scottish suppliers.