Silbon reopens in Paris. The Spanish men’s fashion brand had closed in 2020 its Parisian store on rue de Rennes, open at the end of 2018, due to the pandemic. She returns to the streets of the capital with a boutique at 14, rue de Marseille, a space once occupied by the male brand. lifestyle French Olow. This store is located next to the Canal Saint-Martin, in a street where we find the multi-brand Center Commercial or Balibaris, another male brand.
“We come back to Paris with more force, knowing exactly what, after our experience and a comprehensive market research, the customer needs. And with very attractive prices,” said Pablo López, Managing Director of Silbon, in a statement. Press.
The shop, with an area of 45 square meters, relies on a format that combines physical and digital. Thus, online orders can be picked up in store within 24 to 48 hours. On the other hand, the establishment sends personalized offers to the customer’s smartphone when they are in the store.
Entrance to El Corte Inglés marketplace
The opening in Paris is not the only recent development for Silbon, which has just joined the El Corte Inglés marketplace. “This means an exponential increase in the visibility of the Cordoba brand,” says the company. The brand already has corners in the group’s department stores in Madrid (Castellana), Malaga, Valencia, Alicante, Murcia, Valladolid and Granada. The list will grow with space in Jaén next winter and with openings in 2022 in El Corte Inglés centers in Seville, Puerto Banús and Palma. from Mallorca.
The Spanish brand was founded in 2010 and, after posting sales of 12 million euros in 2020, it has grown by 57% year on year in the first half of 2021 with a turnover of 7.4 million. euros. It operates around thirty points of sale, including its own boutiques, corners and e-commerce. She also plans to launch her women’s line, Silbon Woman, in the near future.
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