A digital campaign to promote the “buy now pay later” formula kicks off for the Halloween holidays. The initiative is the result of collaboration between fintech Scalapay and Mirabilandia, the beginning of the partnership for the management of deferred payments dates back to last August. Among other things, the campaign also makes use of social channels, which involve instagrammers Emanuele Ferrari (aka @_emilife) for a social takeover of Scalapay’s Instragram profile, as well as Damn Tree, who will take care of Ferrari’s make-up for the occasion, supported by the social magazine The Wom Beauty. Everything can be followed via the hashtag #scalapayXperience.
“Buy now pay later solutions are becoming more and more attractive for consumers, who tend to use them in all purchases, even those related to travel and entertainment – says the sales & marketing director of Mirabilandia, Sabrina Murgia -. This is why Mirabilandia wanted to take this opportunity to offer its visitors all the advantages of this formula, to live the fun experience that our park can offer. Especially on the occasion of Halloween, one of the most anticipated moments of the year for Mirabilandia which offers thrilling solutions for young and old and which, thanks to Scalapay, are even more affordable for everyone ”.
With Scalapay, entertainment companies and amusement parks have the opportunity to significantly increase their visibility already in the phase preceding the purchase. The start-up uses in fact many marketing channels to bring traffic to brands: banners, push notifications, newsletters, co-marketing, social media (Instagram and Facebook with posts and stories).
“We are interested in conveying to companies the concept that we can become their partner in various aspects – concludes the partnerships director travel of Scalapay, Matteo Ciccalé -. Not only do they immediately cash in on what consumers pay in installments, but they can exponentially increase their visibility and convert traffic into purchases. Mirabilandia, for example, has highlighted in its Halloween promos that the fees are payable in several moments, by inserting our logo; addressing the target families and young people, it immediately highlights the advantages “.