Like many other brands before it, Salvatore Ferragamo in turn declines his name around a logo. The Italian luxury house, which is undergoing major changes (it will welcome Burberry boss Marco Gobbetti as general manager at the end of 2021), has chosen to symbolize its image by the two initials of its founder, Salvatore Ferragamo, through the capital letters S and F, reproduced with finesse and slightly inclined in a vintage spirit.
This is not the first time that the brand has sought a logo since in 2019, it launched the Gancini monogram, two semicircles connected by a small bar and inspired by the motif of the portal of the Spini Feroni palace, which still houses today the headquarters of the house in Florence.
The idea today, explains the brand in a press release, is to “pay tribute to its founder, Salvatore Ferragamo, to his creative innovation and his avant-garde vision”.
This new logo makes its debut in the men’s fall 2021 pre-collection, in particular through the new SF Logo line, on accessories, such as belts, sneakers, moccasins, wallets, card holders and bags made from recycled materials. with low environmental impact.
In particular, the brand offers a shoulder bag, backpack and briefcase made from Econyl® nylon (a fiber fully regenerated from fishing nets and other nylon scraps), sewn with recycled thread and finished by a zipper tape made with reclaimed polyester yarn from recycled plastic bottles, details the house.
The launch of this SF Logo line involves a digital campaign shot and filmed in the Galleria Memphis Post Design in Milan, where models move between furniture and colorful design objects from the famous Memphis movement led by Ettore Sottsass.
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