The festivities begin on August 4 and will continue until the end of the year. No special collection or limited edition. To celebrate the bicentenary of its founder, Louis Vuitton announces a myriad of initiatives, creative or technological, through the “Louis 200” project. The idea is to make people discover what incredible character is hidden behind the name of the star brand of the luxury group LVMH.
Louis Vuitton was born on August 4, 1821 in the village of Anchay, in the Jura, which he barely left at the age of 14 to attempt the adventure in Paris. It took two years to reach the capital on foot, where he found work as an apprentice with the famous trunk maker Romain Maréchal.
Recognized craftsman, at 33 years old, he founded his own house in 1854, near the Place Vendôme, forging links with the couturiers established in the district, including Charles Frederick Worth, and in the process became the official “packer” of the Empress Eugenie. The foundations are being laid for what will become one of the most famous brands in the world.
It is this enterprising and creative spirit that the brand wanted to transmit today through several initiatives. Starting with a video game, “Louis: The Game”. Available from August 4 via Apple and Google Play, it contains 30 NFTs (non-fungible assets), including ten designed by famous American crypto-artist Beeple.
This same August 4, the house plans to unveil in 200 of its windows around the world its iconic trunk reinvented by as many innovative personalities and talents from all walks of life, from the illustrator Jean-Philippe Delhomme to the sculptor Jean-Michel Othoniel or the French Paralympic swimmer Théo Curin, via the K-Pop group BTS or the architect Peter Marino.
But that’s not all ! At the start of the school year, in October, will be published by Gallimard editions “Itinerary of an audacious: Louis Vuitton, 1821-1892”, a novel inspired by the life of the eponymous founder, written by Caroline Bongrand. Also on the program towards the end of the year, the documentary “Looking for Louis” visible on the French channel Explore accessible on Apple TV, as well as a life-size triptych produced by the American artist Alex Katz representing Louis Vuitton.
Other surprises are expected at the end of the year. Thus, a collaboration should see the light of day with Veuve Clicquot, champagne from the LVMH team.
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