Launchmetrics parades in New York with Negris LeBrum

Translated by

Clementine Martin

Published on

12 sept. 2021

Technology meets creativity. The launchmetrics research and data analysis platform made its debut at New York fashion week with the presentation of a tribute look, created by the American house Negris LeBrum. Its creator and founder, Travis Hamilton, expressed his gratitude to Launchmetrics and the tools it has relied on since 2018.


The project dates back to the beginnings of preparation for “The Love Story”, the label’s spring / summer 2022 collection. Travis Hamilton has contacted Launchmetrics to submit his idea for a dedicated look for the show, which will not be offered for sale. It is enamelled with the company logo in shades of gray and combines fabrics such as jacquard, nylon and elastane. For Negris LeBrum, one of the New York brands to follow according to the CFDA (Council of Fashion Designers of America), this project aims to show his gratitude to the specialist in data analysis, who “played a key role in its development by providing it with global visibility ”.

“The fashion industry can be brutal for small brands like Negris LeBrum, but technology and services are a game changer. Over the past four years, Launchmetrics has provided us with the content we need to be visible, the tools to market ourselves and the right network of contacts to grow our business, ”says Travis Hamilton. His new collection is inspired by a forbidden love story in the 1940s between “a French woman of Creole origin and a handsome man”. “I wanted to thank them for their support,” insists the founder of the brand, who has decided to do so by expressing it through his creations.

For her part, Launchmetrics Customer Director Tatiana Ferreira recalls that the company’s mission has always been “to listen to the industry and to support its operation by continuously innovating”. According to her, collaboration and the creation of synergies between players in the sector are essential. “We are customer-oriented and position ourselves as strategic partners. When Travis presented us with this original creation, it seemed perfectly representative of what we have always tried to achieve, ”she explains. The goal? Participate in the “journey and growth” of customers.

Led by Michael Jais, Launchmetrics is a data analysis technology company that develops studies and tools to manage influencer campaigns, drive marketing strategies, organize events or manage public relations. Present in eight markets, the company acquired the Italian image bank IMAXtree at the end of 2019 before taking control of the Chinese influencer platform Parklu last November.

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