H&M opens second-hand online

Active in the second-hand fashion segment since the acquisition in 2019 of the Swedish platform Sellpy, the H&M group is taking another step forward in this booming market with the upcoming launch of a first clothing resale site between individuals. This online service, called H&M Rewear, will be launched on September 7 in Canada. This is the first country to test it, since this subsidiary is at the origin of the initiative. A possible global deployment is not yet specified.

H&M Rewear

Canadian consumers will be invited to list on the site the items they wish to part with, from any brand or brand, in women’s, men’s, children’s and baby’s fashion departments. “We thought it was important to include all brands, rather than limiting this platform to H&M products,” says Frédéric Tavoukdjian, director of H&M Canada.

With regard to H&M articles, it will be possible for sellers to enter their reference in a research bank and directly obtain the characteristics and visuals associated with a given product, even if it comes from previous collections. H&M Rewear will also advise them to set the resale price. Members of the loyalty program will also be able to resell their previous purchases with one click through a dedicated “button”.

As is often the case for second-hand sites operated by retailers, sellers can then pocket the amount of the sale directly, or benefit from an H&M gift card with an additional 20%.

This platform was developed with the support of second-hand specialist Reflaunt. Founded in 2018 and based between London and Singapore, the company has already supported players like Ba & sh and Monnier Frères, and raised $ 2.7 million last February.

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