If the decoration of the giant H&M is already present in France in certain clothing stores of the eponymous brand, this is the first time that the house offer has acquired a large dedicated point of sale in France. H&M Home has just opened its doors in Paris, at 14 boulevard des Capucines. A 724 square meter setting that invites itself into a district already oriented towards decoration, with the neighboring presences of Ikea, Miliboo and Zara Home in particular.
Founded within the group in 2009, H&M Home has a wide range of products ranging from furniture to lighting, including bed linen and tableware. In the Haussmann-style space of the Parisian store, spread over two floors, there is also a corner dedicated to flowers, as well as an event space. A monogram service is also offered to customers, as is a home delivery solution.
To make the place stand out, collaborations with local brands have been established. First of all with Robertet, a perfumer based in Grasse, who will exhibit his products there, but also the Parisian duo Sacrée Frangine and his illustrations, as well as the stationery and wallpaper specialist Season Paper.
“Contemporary and inspiring, the store benefits from a pleasant shopping experience and sharp customer service, the latest trends and exciting collaborations. Paris is such a beautiful city and we are delighted to offer our customers the opportunity to discover our brand in its entirety “, comments the general manager of the brand, Ida Lindahl.
H&M Home, whose turnover is not disclosed, has around fifteen branded addresses in major European capitals. In France, its decoration products have been present in corners in a selection of classic H&M stores since 2014.
All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com