Hed Mayner’s timeless and poetic clothing does not go unnoticed in today’s fashion landscape. Its spring-summer 2022 proposal, presented in the official calendar of Parisian men’s collections on June 23, highlights ample silhouettes and protective, in which the work around the body resonates particularly with the times. « I had this desire for protection, to play with the different layers of clothing to create a cocoon, while bringing this notion of movement and energy ”, explains the 34-year-old Israeli designer, met in the offices of his Parisian press officers.
Fluidity then passes through the materials, flexible and worked in a palette of solid colors, oscillating between creamy white, warm brown or deep blue. « In particular, we have chosen linen from a specialist company in France. I wanted to work it in a washed-out way, in the purest Italian tradition. ” The workwear, The designer’s fad since the beginnings of his eponymous brand in 2015, is reinterpreted here through cotton shirts worn wide, a jumpsuit XXL gas station attendant or even short jackets with large pockets.
Combine portability and desirability
Born in the village of Amuka, in northeast Israel, Hed Mayner was interested in fashion and its know-how from childhood, thanks to one of his neighbors: « She was a lady who had lived in Japan for a long time, she had an impressive collection of clothes, especially from Japanese designers. I really enjoyed spending time with her and in her wardrobe. ”
Encouraged by his parents – a painter and a metallurgist – he moved to Jerusalem, where he studied fashion at the Bezalel School of Fine Arts, before continuing his studies at the French Fashion Institute, in Paris. “There, I learned to structure my thinking and my creativity, it was foundational for me. All the know-how, access to the history of fashion can be found here. There is no real fashion culture in Israel, yet it is a very dynamic country. We are very good in high-tech or dance for example, but the fashion market is still quite confidential. “
Rewarded in 2019 with the special jury prize – renamed the Karl Lagerfeld prize, in tribute to the deceased creator – of the prestigious LVMH prize, which has been awarded every year since 2013 to young emerging designers, Hed Mayner experienced this moment as a validation by his peers. « The jury was made up of designers whom I have admired for a long time. Spending time with them is a real chance. There is also a one-year mentorship, it is important to be able to discuss your problems with professionals who provide solutions. In addition, the influence of this award means that the brand has been widely exposed, I quickly gained notoriety. »
Now based in Tel Aviv and at the head of a team of six, Hed Mayner intends to continue to combine portability and desirability, through his clothes adopted by both men and women.