Carbonfact, the platform to measure the carbon impact of our sneakers



Published on

August 8, 2021

(ETX Daily Up) – While it is now possible to know the carbon impact of a car or a home, such measurement tools do not exist for everyday products, for example shoes. Three thirty-something years have left their respective jobs to rectify the situation and create a platform with international reach on which we can measure the carbon footprint of our sneakers.

If you’ve ever wondered how much CO2 is in the production of the pair of sneakers you wear on your feet, the Carbonfact platform launched last July by Martin Daniel, Marc Laurent and Romain Champourlier is the right place to find out. Several brands are represented there, from giants like Nike and Adidas to “veganfriendly” brands such as Saye or Minuit sur Terre.

By clicking on the name of the pair of sneakers that appears on the screen, you will find detailed information on the product, such as weight, materials used (as well as their recyclability rate), country of manufacture or even the presence of a recycling program. These “data” are then analyzed by the founders of Carbonfact, who will determine the carbon impact of each of these products.

The information is collected by the managers of Carbonfact from the data available on the brands website. But some immediately show their interest by contacting the platform to send them their data. This is particularly the case for the Parisian brand Caval, which has already worked on measuring their carbon impact by consulting specialists in Product Life Cycle Analysis (LCA).

A precise carbon “score”, guaranteed without greenwashing

All three from the world of technology, the founders of Carbonfact left “comfortable” jobs to embark on a project more in line with their values. “Marc is the creator of the Kerala Ventures start-up aid fund, Romain was the technical director of Job Teaser”, explains Martin Daniel, who himself spent more than five years leading the data teams at Airbnb.

“We wanted to focus on the issue of ecology, which is certainly the biggest challenge of our generation. From the moment you start to learn about the climate crisis, there is no going back possible. For example, we realize that everything we do on a daily basis – eating, moving around, dressing, etc. – results in carbon consumption, “he continues.

The three-thirty-year-old started from the observation that brands rarely, if ever, communicate the carbon footprint of their products, despite the existence of labels intended to guide consumers towards more eco-responsible choices. “We are bombarded with fuzzy marketing terms like“ sustainable ”,“ green ”or“ green. ”Why isn’t there already a carbon label on every product so that we can make an informed decision ? “, they emphasize in their manifesto.

Their objective was therefore to create a platform according to the open source model, that is to say accessible to all and open to contribution. “We already have more than 500 members of our platform who come from all over the world. These people are specialists in the carbon measurement of a product and provide us with a constructive analysis”, explains Martin Daniel.

At Carbonfact, special attention is paid to the concrete impact of the ecological measures put forward by the brands. “It is very important for us to quantify the real impact of these products and not to stick only to the communication of the brands, a crucial issue given the omnipresence of greenwashing”, underlines Martin Daniel.

“Counting carbon as one counts the calories of a food”

Another objective of the platform is to highlight brands that are less known to the general public, but committed to the environmental cause and which carry values ​​in line with the expectations of a growing number of consumers.

“Our goal is to support brands that are truly committed to sustainable approaches, but also to educate consumers to take this factor into account in their purchasing decision. A bit like counting calories in a food, we want to give the possibility to count carbon “, compares Martin Daniel.

Entirely written in English, the platform aims for an international reach. Powered by the American incubator Y Combinator, Carbonfact currently focuses only on the carbon footprint of sneakers. But its founders are already planning to extend their carbon measurement to other everyday products.

“Why not clothing, household appliances or even electronic accessories. The objective is to focus on the sectors in which we find the most carbon impact. Knowing that billions of shoes are manufactured around the world each year, it seemed interesting to us to start there “, explains Martin Daniel.

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