C&A continues its breakthrough in hypermarkets at Cora

Set up in a corner in supermarkets: the recipe seems to work for C&A since the Dutch clothing brand has signed a new partnership with Cora, after starting an alliance with Géant Casino last year. This summer, two 400 square meter retail spaces opened in the hypermarkets of Toul (Meurthe-et-Moselle) and Val d’Yerres (Essonne).

The offer for women, men and children is present in the corner of the Cora de Toul – C&A

A first step which should allow Cora to revitalize its non-food sales by welcoming a ready-to-wear specialist. The chain of hypermarkets wants to “increase the traffic and turnover of its textile department, which represented 24% of non-food turnover in 2020”, and believes that “this strategic partnership with a popular and appreciated brand should also participate in the renewal of the public of hypermarkets “.

For its part, C&A is diversifying its presence in France and setting up in localities where it would not necessarily have the vocation to invest in the city center with a store of its own. C&A sales advisers are present in the shops-in-shops (and stocks are managed by the brand), but payment for fashion items is carried out at the classic checkout, to ensure “the fluidity of the customer journey”.

For Damien Defforey, CEO of C&A France, “these spaces are new opportunities to come into direct contact with our consumers, to attract new customers and to embark them in a new way of consuming thanks to our sustainable collections accessible to all, to all ages, all identities and all morphologies “.

With 120 stores and 2,100 employees in the French market, C&A also relies on 25 fashion corners in Géant Casino hypermarkets since the first installation in August 2020 in Villefranche-sur-Saône. On the other hand, continuing its efforts for a more circular fashion, the French subsidiary launched last May the second-hand clothing resale web platform oC & Az.

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