Berlin Fashion Week puts the finishing touches to its program

Translated by

Paul Kaplan

Published on

1 sept. 2021

Mercedes-Benz Fashion Week puts the finishing touches on its Berlin edition. The event will take place from September 5 to 8 at Kraftwerk Berlin, like last January. The Spring-Summer 2022 collections will be presented in a hybrid form, both physical and digital, which will emphasize innovation and sustainable development.

Mercedes-Benz Fashion Week will take place from September 5 to 8 at Kraftwerk Berlin – MBFW

It’s tradition: the official Berlin Fashion Week calendar, launched on September 6 at 9 p.m., will open with a parade to promote young talent, as part of the “Fashion Talents” program set up by Mercedes-Benz.

An initiative that testifies to the international commitment of the automobile brand in the field of fashion for more than ten years. Each season, Mercedes-Benz allows creative talents to present their work in the framework of the MBFW.

Several spaces will be installed at the Kraftwerk as part of this program. Danny Reinke, Fassbender, Isabel Vollrath, Kilian Kerner and Rebekka Ruétz, among others, will have the opportunity to present their projects.

All presentations will be broadcast live on the digital platform and on social networks, enriched with additional content.

Der Berliner Salon and Fashion Open Studio X MBFW highlight the importance of German fashion and the relevance of sustainability and innovation within the event.

The collections of several German designers will be unveiled as part of the collective presentation “Der Berliner Salon”. Under the slogan “Committed to Responsibility”, the event – supported by the Senate Department for the Economy, Energy and Business – positions itself in terms of sustainable development and thus sends a strong message in favor of reflection. thorough and reasoned on German fashion.

“We welcome the sustainable focus of the MBFW, through the Fashion Open Studio and Der Berliner Salon initiatives. In Berlin in particular, there is a deep commitment to sustainability, which is now reflected in the event. most important fashion in Germany “, says Ramona Pop, Senator for the Economy, Energy and Business of the Land of Berlin.

Under the acronym FOS x MBFW, the second edition of Fashion Open Studio is also part of this more eco-responsible approach. In cooperation with Fashion Revolution Germany, the initiative promotes innovative design talent and provides transparent insight into the design and manufacturing processes of brands.

The MBFW will also host expert debates organized by the Fashion Open Studio, in collaboration with Fashion Revolution Germany and Nowadays. The mentorship program of Orsola de Castro (Founder and Creative Director of FOS) and Tamsin Blanchard (Curator of FOS) will also be presented as part of the Berlin event.

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