Aiav alliance with Cityfriend for inclusive tourism

Fulvio Avataneo

Aiav announces its participation in “Vacanze di cuore”, a project dedicated to the development of a new model of sustainable and inclusive tourism, which focuses on people with specific needs and disabilities.

Vacanze di Cuore is one planning of stays in 14 Italian locations – sea, mountains and cities of art – born from the collaboration between Cityfriend, a start-up specialized in offering hospitality, accompaniment and facilitation services, and religious institutes, tour operators already involved in the organization of accessible pilgrimages and travels.

The travel proposals are collected in a catalog lasting one year, already available to all over 1,800 Aiav members: a valid and reliable tool, to respond to the demands of a constantly growing market segment. The packages include a stay in accessible resorts with half board and one or two half-day guided tours, which can be declined in the name of taste, culture or nature. Moreover, before departure, Vacanze di Cuore organizes an online meeting between the customer and his “Cityfriend”, to provide advice and details necessary for the best outcome of the trip.

In addition to focusing on package distribution in travel agencies, collaboration with the association embraces training, with the possibility, for interested guides and tour leaders, of participate in courses organized by Cityfriend on the Association’s e-learning platform and become an active part of the project.

In parallel, through the portal, translated into 7 languages, Aiav will promote the Heart Holidays packages all over the world, creating new business opportunities and commercial synergies to enhance and promote Italian tourism abroad with a view to renewed inclusiveness.

Fulvio Avataneo, president of the association, he declares: “The pandemic and the effects of the forced stop on tourism have led us to reconsider the social function of our work, which is fundamental and must be universally accessible. We value and appreciate the commitment of Cityfriend and we are proud to marry the Vacanze di Cuore project. We hope to be able to contribute to its growth: sustainability is the key word of the new era of tourism and we cannot think of sustainable tourism that is not truly inclusive “.