The interest of hotel operators in the residential product is growing, whether it be serviced apartments or more traditional housing units linked to long stays. Also Accor therefore decided to launch a new ad hoc website, accor-residences.com. At the moment the group manages over 35 residential structures around the world, but is developing an additional 80, distributed in 16 different brands.
“I brand Raffles e Fairmont have been instrumental in the evolution of branded residences for nearly two decades – explains the senior vice president development, residential and extended stay, Jeff Tisdall – It is therefore also thanks to them that in recent years we have been able to offer private residences also with other brands of our group ”.
Accor’s portfolio of residences includes privately owned apartments, villas and chalets. Most residences are co-associated with a hotel, but independent residential projects are on the rise. In tourist resorts, landlords in particular can sign a rental management agreement, which allows them to collect a rent when they are not using the house themselves.
One of the most anticipated flagship properties is among others the Raffles London al The Owo e The Owo Residences, which will open as a new icon of global hospitality and luxury: 85 exclusive residences are under construction in the former War Office, classified as a historic monument (Grade II *), Closed to the public for over a century, The Owo is has been completely refurbished, becoming the capital’s first Raffles hotel with 120 rooms and suites, a collection of 11 exceptional restaurants and bars and an immersive spa.
But it doesn’t stop there: With more than a dozen lifestyle brands in its collection, Ennismore, which has been a partner of Accor since last year, then currently boasts seven residential structures operating with lifestyle brands and another 17 under development, including projects with the Mondrian and Sls brands.
“We are particularly excited about the growth opportunities of private residences and our lifestyle brands intersect – he points out Gaurav Bhushan, co-ceo of Ennismore -. By definition, such a brand offers a style, culture and values that accompany the entire guest experience: from rest to socializing. And this is what makes the residences of brands like Sls, So / and Mondrian so unique ”.