The National Council of Shopping Centers is taking stock of the start of the summer sales. During the first week of this discount period, which began this season on June 30, French shopping centers recorded an increase in attendance of 7% compared to the first week of the 2020 sales (which had started on July 15 ).
Also expecting to see an increase in the turnover generated, the CNCC indicates that traders report “high average basket and good conversion rates”.
The positive traffic observed in shopping centers can be explained, according to him, by “large stocks of products, in particular in the textile sector, substantial discounts practiced by traders”. Some large centers were in fact closed for more than three months during the first half of the year.
Hoping not to undergo further restrictions if the health crisis resumes, the CNCC has joined the appeal of the French Trade Council which asks the French to be vaccinated, to avoid a further rise in contamination.
Regarding the first sales figures, the Alliance du commerce has already communicated a result: clothing brands say they have signed in France a first day of sales “disappointing”, with a decrease in activity of 17.8% compared to on the first day of the 2019 summer sales (even if + 7.6% compared to 2020).
The SoCloz platform for its part indicated that omnichannel orders on the first day of the sales fell 33% compared to 2019, while the provider Tiendeo claims that purchase intentions during the sales fell by 15% this year ( compared to 2020).
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