Genoa Boat Show, + 30% visitors compared to 2020. A confirmation for the fast growing sector

The 61st Genoa International Boat Show has closed. Over 92 thousand visitors for an edition full of novelties, 30% more than in 2020.

“New” is the adjective that best describes the 2021 Boat Show- comments Saverio Cecchi, President of Confindustria Nautica – A new great success, after the 2020 edition, the only exhibition held in Europe. The new Superyacht area, the new quay for sailing, the new piers for the reception of RIBs, the new VIP Lounge, the new connection with helicopters, new prestigious partners, the new growth of the sector ».

The 61st Boat Show was able to count on the support of the Institutions, from the ICE Agency, which made possible the presence of over 60 journalists and foreign buyers from 18 countries with the incoming project included in the Made in Italy Promotion Plan of the Ministry of Foreign Affairs and International Cooperation, and of Simest, which allowed companies to activate financing instruments for participation in international exhibitions with a never-before-seen presence by representatives of the Government and Parliament. The six days of the event saw 78 events including conferences, seminars, technical workshops, conferences, presentations and 5,874 sea trials.

On the communication front, they have been 947 accredited journalists, 1,827 articles from 1 to 20 September, of which 536 in newspapers, 9.5 hours of television coverage dedicated to the event. 1.5 million pages viewed on the official website of the Boat Show, 260,000 users connected from 1 to 19 September, over 1,250,751 people reached by the official social channels.

“The Boat Show – adds Marco Bucci, mayor of Genoa – it was a great success, well represented by the recorded numbers and by the satisfaction that I have personally observed among those who work in the nautical sector. And an important success is also that encountered by the Levante Waterfront project, at the service of the whole city and of many activities. A positive sign for the future, Genoa wants to be hospitable, the city is investing a lot in the Salone and in boating, on the areas near the sea, which are a strong point: the sea has a fundamental economic, professional and cultural impact ».

“The positive data – concludes the president of the Liguria Region Giovanni Toti – they feel and have seen themselves grow day after day at the Salone. It is an event created with the synergy of many factors, certainly commercial, but also social, of relationship. There were the regattas, the meetings, the synergies, it was an all-round, engaging and experienced Boat Show, almost a rite of restart for the whole of our territory and for the country. We must work to develop what has been sown so far ».