For more than 15 years, Geena Davis works tirelessly to end gender inequality in Hollywood and in the entertainment industry, aware that the representation on the screen helps to create meaning and influences the development of the individual and collective potential of the female population.
Through its foundation “Institute of Gender on average”, a gender observatory in the media, helps to combat this problem and actively militates every day to raise awareness. His work as an activist is recognized around the world, and he participated in several documentaries denouncing the inequalities between men and women within the industry.
The most recent is “This Changes Everything”(This changes everything), the documentary by Tom Donahue where she works as an executive producer, in addition to participating with an interview, along with names of the stature of Sharon Stone, Jessica Chastain, Meryl Streep, Cate Blanchett, Gillian Anderson Y Natalie Portman, among other. The film denounces the inequalities in Hollywood that persist to this day, both in front of and behind the cameras.
Perhaps the imbalance behind the camera is a conscious gender bias and perhaps on screen it is more unconscious, and that is why the data makes a huge difference.
Davis She decided to found her institute because she wanted her children to grow up in a world where everyone was well represented on screen. Movements of #MeToo Y “Time’s Up” They helped her add many influential artists from the industry to her project, both actors and actresses, as well as directors, screenwriters and producers.
When did “Thelma & Louise” In 1991, she was really shocked by people’s reactions to seeing the movie. That’s where realized how few opportunities there were for women to identify with female characters on screen empower them. The ’80s and’ 90s were especially troubled decades in that regard, and Geena Davis decided she was going to spend the rest of her career making more conscious decisions and fighting that trend.
It’s not that he wanted to play role models, but rather that he wanted to play characters who are in charge of their own destiny.
As the years passed, maintaining this work philosophy became increasingly difficult, as Hollywood he has little room for mature women. And that’s when the idea of the gender observatory began to take shape, encouraged by the lack of representation and female characters multidimensional, compared to their male counterparts. The fact that nothing had changed in all those years, gave him the guideline that he had to take action on the matter.
Three decades ago it seemed that “Thelma & Louise” It was going to change the way the industry approached female-headed movies, but in the end it turned out to be not much more than a lucky exception. However, Davis feels that the next generation will be the one to really see that positive change in female representation on screenAs the youngest are paying attention to the data provided by foundations like yours and more artists are coming together to denounce inequalities and change what is needed.