After Valentino and Saint Laurent, it’s Dolce & Gabbana’s turn to set sail for Venice. The Italian luxury label will organize an event there from August 28 to 30 around its traditional couture project. On this occasion, it will unveil its very first line dedicated to the house and will launch an original Alta Moda digital collection from NFT.
After presenting its latest couture collections at the end of 2020 through a film broadcast on the web, the Milanese house managed by Domenico Dolce and Stefano Gabbana is setting out again on a trip.
Since she launched her “Alta Moda” line for women in 2012, to which was added the “Alta Sartoria” line for men in 2014, as well as fine jewelry, she has become accustomed to revealing its most prestigious collections each time in an emblematic place of the transalpine peninsula. After Palermo, Portofino, Naples and Florence, the choice for this year is the Serenissima.
Without revealing for the moment where the festivities will take place, the brand indicates in a press release that “some of the most iconic places of the City of the Doges will serve as a setting for unique creations, the fruit of the craftsmanship and creativity of Domenico Dolce and Stefano Gabbana, in dialogue with the precious heritage represented by local manufacturing and artistic excellence “. On the occasion of this type of presentation, the designer duo often relies, in fact, on local artisans, whom they gladly put forward.
During this event, the brand new Dolce & Gabbana Casa project will be launched, its first line dedicated to the home. The group has ambitions for this diversification and has just created a dedicated division, led by Fedele Usai, its brand new director of communications and marketing.
No details have been disclosed so far on the project. But according to some market sources cited by the Italian press, it would be a collection of design and furnishings entirely made in Italy with the opening of a showroom in the heart of Milan and a dozen stores.
Finally, Dolce & Gabbana will also unveil in Venice its first digital couture collection, surfing the current craze for NFTs (non-exchangeable tokens), these unique digital assets that cannot be reproduced linked to the blockchain technique. .
Called Collezione Genesi, this capsule of virtual couture models is inspired by Venetian history and traditions around the theme of “the dream dress”. Some looks will be unveiled in preview, while the collection will be auctioned from September 1 exclusively on UNXD, a new platform operated by Polygon network, which will be launched in the summer with the ambition of becoming a benchmark. when it comes to digital luxury.
Dolce & Gabbana recorded a turnover of 1.1 billion euros in its 2019/20 financial year, down 14.5% compared to its previous year, showing a net loss of 106 million euros.
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