The best-selling clothes in Shein, the store that clones clothes of the ‘celebrities’

During the harshest months of the pandemic, the dominators of the textile market in Spain refined their online strategy to sell their garments with home delivery as a priority. Still, stores like Zara, H&M, Lefties, Kiabi o Primark they have already been late to digital native competitors. The last to succeed is Shein, a Chinese e-commerce of clothes at knockdown prices which has been sweeping the sector in recent months fast fashion.

His strategy is based on getting every time shorter production cycles to have the clothing market before its competitors low cost. They detect the different fashion trends in more than 220 countries different in which they are present and in just two weeks they are able to design their own garments and put them on sale thanks to very worked logistics and transport processes. It is estimated that in the last weeks of success they release thousands of new articles daily. On their website they do not explain in which country they create their garments, or in what conditions their employees work, although they do deny working with suppliers that exploit children.

His clothes sweep in social networks

Shein is known as ‘the Aliexpress of clothing’ and is sweeping social networks thanks to the support of influencers from Instagram and especially from Tik Tok, like Katy Perry and Lil Nas X. In addition, it has a program of ‘microinfuencers‘to which any girl can introduce herself as #SHEINgal to promote her clothes on these apps in exchange for free clothing tryouts from the latest collections. According to data from Bloomberg, their Online sales already exceeded Zara’s in 2020 and in May it became the most downloaded shopping app in the US ahead even of Amazon. In Spain it does not have a physical store and on its website they report the existence of a local distribution center.

Most of its catalog is made up of womenswear, but there are also articles for man and boy as well as accessories, shoes, bags and other fashion items. The garments are not of high quality, but it is not a problem because being so cheap they are almost ‘throwaway’, something to which the Generation Z youth. Payments can be made by card or PayPal and shipping costs are free on purchases from 29 euros (between 2 and 3 euros without the purchase is less). For every order, they offer a free return. Many of his products are clones of ‘celebrities’, although from Shein they deny the accusations of plagiarism of other textile companies. The Top-selling knockoffs are as follows:

Shakira’s leggings
​8 euros

Shakira's leggings

Shakira’s leggings
Shein

The Colombian singer posted on her Instagram an image with her personal trainer. Shakira wore leggings from animal print and in Shein they have not been slow to clone them. It is a model of high waisted that mimics snakeskin, ideal for sports, but also for walking or going out with friends.

Pink bikini in a swimming pool.

Lady Gaga’s strawberry shirt
10 euros​

Lady Gaga's strawberry shirt

Lady Gaga’s strawberry shirt
Shein

On the Shein website there are hundreds of clothes with strawberry prints, but the most successful is the one that looks like one that Lady Gaga wore on her social networks. Although they are not identical, both are of pink color with red strawberries. It can be purchased on their website for only 10 euros.

Kim Kardashian in hand bikini
​11 euros

Kim Kardashian's swimsuit

Kim Kardashian’s swimsuit
Shein

The American model shared a very summery photo on her social networks, with a purple bikini in front of a palm tree. And in Shein they have not been slow to put on sale a very similar one that can be purchased for 11 euros. Is it availabe in three other colors: red, black and gray.

Two young boys in an airport before going on a trip.

Rihanna’s shoes
​18,25 euros

Rihanna's shoes

Rihanna’s shoes
Shein

The singer wore on her Instagram one of fashionable shoes, in white, with mesh and some heels. In Shein they have created the panel sandals with lace leg mesh, which is an identical model, but surely at a much lower price, only for 18.25 euros. They are also available in color brown, black, green, red and yellow. They can be purchased from size 35 to 42.

Los jeans of Kylie Jenner
​21 euros

Los jeans of Kylie Jenner

Los jeans of Kylie Jenner
Shein

The influencer has more than 10 million ‘likes’ on an Instagram post with about slim waist jean jeans (they are tall), plus wide along the leg and with pockets at the knees. In Shein there is a very similar model for only 21 euros, although the pockets are on the sides.

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