Millions of Lady Gaga fans celebrate her new album with a streaming performance in collaboration with Westfield

Lady Gaga, the 12-time Grammy and Oscar-winning artist, surprised her fans with a global streaming performance last Thursday to celebrate the presentation of her new album of duets with Tony Bennett, Love for Sale, in association with the world’s leading retail brand, Westfield.

Fans in the United States, United Kingdom and continental Europe were able to enjoy, both online and in the global network of iconic Westfield destinations, a preview of the long-awaited jazz album by the two artists before its official release to the public on 1 October. In Spain, Westfield La Maquinista brought together more than 600 fans of Lady Gaga and Westfield Glòries more than 200.


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Relive the exclusive performance of Lady Gaga


In a spectacular feather and beaded dress designed by her sister, Natali Germanotta, Lady Gaga opened the show with Luck Be a Lady, personifying the style and elegance associated with the world of jazz. Accompanied by a five-piece jazz band, and enveloped by the warm light of a chandelier, Gaga performed several new songs from the album such as Night and Day, Let’s Do It and Fly Me to the Moon. He also surprised his fans with solo versions of some of his biggest hits: Poker Face and Born this Way. After the break, the artist took the stage radiating Hollywood glamor, with a second suit also created by her sister, in this case a classic black velvet dress.

ENTER HERE TO RELIVE THE EXCLUSIVE PERFORMANCE OF LADY GAGA

His brilliant and energetic rendition of New York, New York ended the show as fans danced and sang at parties held in cities around the world, including Barcelona, ​​London, Los Angeles, Paris, Stockholm, Vienna, the Netherlands, Prague and Warsaw.

The Fan Zones of the Westfield centers, including the six new Westfield-branded centers in Europe, welcomed the artist’s fans in an intimate setting inspired by her new jazz album. Additionally, thousands of fans were able to enjoy the performance online with the “Watch Together” feature, where Gaga fans could create their own private room to watch with their friends or interact via live chat features.

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An intimate atmosphere inspired by her new jazz album: this was the event that the Westfield centers in Spain celebrated with the fans of Lady Gaga

MISHO.ES

Caroline Puechoultres, Chief Customer Officer of Unibail-Rodamco-Westfield, commented: “Whether physically or virtually, Westfield offers the ability to bring people together and share unique experiences through a global network. We greatly appreciate Lady Gaga for not leaving never to offer the best to their fans: this joint initiative with this music icon has allowed Little Monsters and Westfield clients around the world to come together to celebrate his next album with Tony Bennett, Love for Sale, through an incredible 360 ​​experience. We hope to see many more deals of this type, as brands and artists continue to raise the bar when it comes to offering the best and newest experiences to their audiences. “

Lady Gaga explained that: “For me it is very important to meet with my fans after so long without being able to sing for them, and I am very grateful that Westfield has supported me so that this has been an experience carried out through jazz music. I believe that jazz is the best music there is in America, and that all of us experience it together and come together to see it, sing it, listen to it and cheer it on … it’s all I could hope for. I just want to express my deep gratitude to all of you. the fans who were there that night. “

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More than 200 fans were able to enjoy the Lady Gaga concert via streaming at Westfield Glòries

MISHO.ES

To complete this special celebration, Westfield Glòries and Westfield La Maquinista organize the ‘Westfield Month’, which includes workshops and leisure and gastronomy experiences for all audiences and interests, as well as promotions and discounts from the brands present in the centers and that they will last throughout the month of October.

Live.Westfield.com is a platform where global brands, artists and concepts can deliver content and new experiences through Westfield’s network of loyal customers. The platform offers a full 360-degree experience with interactivity, gamification, exclusive / early access to new music, charitable donations, hybrid virtual meeting experiences, shared live viewing experiences, and much more. For more information on events at Westfield centers, visit www.urw.com