Lady Gaga takes her Oscar campaign to an extreme again

Lady Gaga is once again in the spotlight of Hollywood thanks to her new job as an actress in The Gucci house. In this new movie by Ridley Scott, the second that the director of Gladiator offers us this year after The last duel, the singer of Bad Romance O Rain on Me it will put me under the shoes of Patrizia Reggiani, known as the “widow of Italy” who had the grandson of the founder of the Gucci fashion empire, Maurizio Gucci, assassinated.

The film will be a crime drama that will feature stars of the stature of Adam Driver, Jared Leto, Al Pacino, Jeremy Irons and Salma Hayek, but the one who is already grabbing all the headlines is undoubtedly Lady Gaga, who in her efforts to rise again With an Oscar, she takes her promotion to the extreme again to try to show how good an actress she is. But This obsession with establishing herself as a great cinematographic figure has led her to put aside her facet as a great pop music star.

Lady Gaga in ‘The Gucci House’ (Photo: Universal Pictures)

In the first place, you only have to read the interviews that Lady Gaga has begun to offer for the premiere of The Gucci house. The singer and actress has been very effusive when describing her acting methods in a report for Vogue, describing an intense methodology that went through a preparation of the role for three years by which he even imitated the lifestyle and behaviors of Patrizia Reggiani off camera. “It has been three years since I started working on the role, and I will be totally honest and frank: I lived as Patrizia Reggiani for a year and a half. And I spoke with an accent for nine months. Off camera too. I never broke down. I stayed with her “Gaga explained.

The Oscar winner for A Star is Born also says that this technique generated her “Psychological difficulties” at the end of the recordings. “I was in my hotel room, living and talking like Reggiani, or I was on set, living and talking like her”Gaga said. “I remember that one day I went out to Italy with a hat to go for a walk. I hadn’t taken a walk in about two months and I panicked. I thought I was on a movie set “. But whether these statements are completely true or not, because we already know that sometimes the interpreters come very high when it comes to selling their work for the Oscars and take their campaigns to the extreme, they make it clear that Gaga has developed an immense impetus to pursue a high-level career in film. So much so that she hasn’t even given the necessary importance to her work as a pop star for a season that led her to stardom years ago. And you just have to see the diffuse promotion that has been given over the last year to Chromatica, his latest solo studio album.

Well it is true that Chromatica was launched in 2020 in the middle of the COVID-19 pandemic, which considerably limited the promotion at events, galas or concerts, but taking a look at the various promotions that Gaga carried out on social networks or media it is easily noticeable that nor did it by far give it the importance that once had jobs such as The Fame Monster O Born this Way. His publications about the album were sporadic, the releases of singles and novelties occurred very separately in time, his concert tour (announced before COVID-19 and postponed due to the health crisis) only included a few dates, … It seemed that the singer’s interest was not very focused on said record work. And while other pop artists who released albums in 2020 like Dua Lipa kept bombarding them with new releases, singles and reissues, Gaga seemed more focused on promoting other products, collaborations, charities or selling herself as a serious and committed artist.

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Perhaps in this last point is the key, since showing off an eccentric pop star side is not entirely compatible with trying to become a prestigious actress in serious and dramatic projects as was A star has been born or will it be The Gucci house. Hence, in music he is turning his efforts to more sober projects, such as his recent new collaboration with Tony Bennet on the jazz album Love for Sale or his resignation from large mass tours for more formal events at his residence in Las Vegas.

Although it is true that If an artist wants to continue to excel and achieve new achievements, she must evolve, try her luck in other areas and focus her efforts on achieving new goals., which is precisely what Gaga seems to be looking for in her impetus to establish herself as a great Hollywood star. And taking his Oscar campaigns to extremes with such effusive stories as that of his work as Patrizia Reggian, there is little doubt that he will achieve it.

We saw how well this strategy worked for him in 2018, when during the promotion of A star has been born he repeated the phrase ad nauseam “There may be 100 people in a room and 99 of them do not believe in you, but just one person will change your whole life” to highlight the importance of his work with Bradley Cooper and stand out in the awards season, as he did well with the Oscar for Best Song for Shallow or for her nomination in the category of Best Actress. And there are few artists as chameleonic and intelligently strategists as Lady Gaga.

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