Jessica Alba has long been in the lead when it comes to conscious living, given that co-founded the clean lifestyle brand The Honest Company in 2011. ‘Sustainability has always been a key pillar for me’, explains Vogue The Fantastic Four actress and Sin City, which also launched Honest Beauty in 2015. ‘At Honest, we are on a path of continuous improvement, always striving to keep the planet and sustainability at the top, in all aspects of the business.’
With the climate crisis increasingly urgent, it makes sense for Alba, 40, to support the ‘for Tomorrow’ initiative, a platform launched by the United Nations Development Program (UNDP) and South Korean automaker Hyundai to showcase the work of innovators around the world who are building a more sustainable future, from an engineer who introduced solar-powered street lamps to communities in Nigeria to two female entrepreneurs who have helped female bus drivers invest in electric vehicles in Nepal. “I love that this initiative is based on the idea that together, as a global community, we can tackle and really work to solve the most pressing problems that affect us all,” says Alba.
Her passion for protecting our planet is something she also hopes to pass on to the next generation: ‘As a mother of three children, I also teach them the importance of sustainability and have instilled in them an appreciation for the planet from a young age,’ adds the actress. lover of clean beauty.
Here, Jessica Alba shares her top five tips for living more sustainably with Vogue.
1. Avoid single-use products
‘For me, it’s about being aware of waste and trying to reuse, recycle and reuse as much as possible. Reusable bottles mean fewer bottles going to landfill. Opt for refillable cleaning products over single-use ones. ‘
2. Invest in wardrobe classics
‘When it comes to clothing consumption and fashion trends, think about those timeless classic pieces and support brands that are more sustainable in the way they work, such as Cuyana, Re / Done, Reformation and Everlane.’
3. Don’t forget about beauty
‘In beauty, paper masks have become the new plastic straws – there is as much waste that goes into them as a single-use plastic product. We have created a magical reusable silicone sheet mask that allows the consumer to personalize their treatment using their favorite serum or moisturizer to get all the benefits of a paper mask, without all the waste. ‘
4. Support local farmers
‘Sustainable agriculture is a large area that is often overlooked and it can make a big difference. I would say that if you have access to a farmers market, simply by supporting your local farmers you can drastically reduce waste when it comes to the food supply chain. ‘
5. Small choices add up
Remember: all the little decisions you make add up. And if we all do a little bit, collectively it will have a big impact. ‘