Panelists include Rana Barua, Subhash Kamath, Atit Mehta, Ashwiny Iyer Tiwari, among others.
The India Chapter of the International Advertising Association (IAA) will host a virtual panel discussion with marcom industry leaders on July 27 at 3:30 pm. The topic of discussion is gender in the media and the impact on children and their future.
A few weeks ago we published the main lines of the results of a market research conducted on 1000 Indian advertisements by UNICEF and the Geena Davis Foundation, said Megha Tata, MD – South Asia, Discovery Communications India and President, IAA. “The IAA had facilitated this important research on gender representation in Indian advertising. On the 27th, UNICEF will present the results in depth, and then there will be a discussion on the implication of these findings on gender in the media and the impact on children and their future. This will truly represent the industry as the voice of change, ”he added.
For Nina Elavia Jaipuria, director of Hindi Mass Entertainment and Kids TV Network, Viacom18 and co-chair of the Women’s Empowerment Committee, IAA, conversations and actions go hand in hand when addressing an issue as important and nuanced as the representation of gender in the media and its impact. . “So we are bringing together leaders from across the ecosystem who can not only identify the necessary discourse change, but also have the power to bring about that change,” he said.
Panelists include Rana Barua (Treasurer, AAAI and Group CEO, Havas Group, India), Subhash Kamath (President, ASCI and CEO, BBH and Publicis Worldwide, India), Atit Mehta (Head of Marketing, BYJU’s), Ashwiny Iyer Tiwari (Artist, Filmmaker and Writer), Kainaz Karmakar (Creative Director, Ogilvy India), AL Sharada (Director, Population First), Nina Elavia Jaipuria (Director – Hindi Mass Entertainment and Kids TV Network, Viacom18) and Shreyasi Jha (Senior Advisor – Gender Equality, UNICEF, New York)
Gender-related stereotypes form at a very young age and prevent adolescents and young people from reaching their full potential, Jha noted. “Advertising and the media, in general, play a key role in the formation and perpetuation of stereotypes. UNICEF is the knowledge partner with IAA and its members for this important event that is the beginning of a very important journey to promote positive gender roles and practices through advertising so that every young person can live a life free of stereotypes and achieve its maximum potential ”. Jha explained.
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