Cruella inspired a social inclusion campaign using fashion

On Argentina, the action was called I BROKEN THE MOLDS and it worked with Sewing Nets, that summoned people in contexts of socioeconomic vulnerability who had passed through its workshops to make unique t-shirts and jackets inspired by the aesthetics of “Cruella”, intervening them artistically and adding their own distinctive stamp and style. The garments will be worn by different public personalities and fashion references to make visible the work of the ONG and publicize the fruit of connecting talent with opportunity.

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Sewing Nets – Cruella – Disney

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Sewing Networks is an organization whose mission is to contribute to the social and labor insertion of people through workshops, trainings and tutorials in textile trades, building bridges between those in vulnerable situations and companies and designers who demand labor and workshops. in the fashion industry.

Based on this action, Disney donated funds to the organization so that more than 200 people can be trained in the technique of clothing production, in addition to promoting new job opportunities for the network of Consolidated Workshops, Textile Cooperatives and Entrepreneurs of the AMBA.

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What is “Sewing Networks”?

The mission of the Fundación Paz is to contribute to the social and labor insertion of people from vulnerable sectors. Task that has been carried out since 2008 through the project “Sewing Networks”. The Project articulates those who were trained within a training space of excellence and based on professionalization in various areas and trades related to the textile industry, with the demand for qualified work required by the clothing market. Throughout these years, Cosiendo Redes has taught 398 courses to more than 8,500 students. Annually, 25% of these students work in some area of ​​the textile production area.

“Initiatives like these allow building bridges, in this case, between the fashion and entertainment industry, to make visible and revalue the work of civil society organizations that promote social and labor inclusion projects, such as Cosiendo Redes”, says Liliana Crigna, President of the Foundation.

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In Mexico and Brazil, organizations supported by Disney they were Impacto and Orientavida, respectively, which made unique garments inspired by Cruella, where fashion and local culture took center stage.

What is Cruella about?

The winner of the Oscar® Emma Stone (La La Land) stars “Cruella” from Disney, a new live-action feature film that portrays the early rebellious days of one of the most notorious villains in film and fashion, the legendary Cruella de Vil. Set in 1970s London and in the midst of the punk rock revolution, Cruella follows a young con artist named Estella, a smart and creative girl determined to make a name for herself in fashion with her clothing designs. When she befriends a pair of young thieves who appreciate her appetite for mischief, together they manage to build a life on the streets of London.

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One day, Estella’s talent catches the eye of Baroness von Hellman, the terrifyingly elegant and sophisticated fashion legend played by two-time Oscar® winner Emma Thompson (The Howard Mansion, Sense and Feeling). But their relationship sets off a course of events and revelations that will see Estella embrace her wicked side and become the dissonant, edgy, and revenge-hungry Cruella.

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How much does Disney + cost in Argentina?

Disney + prices in Argentina vary according to promotions or if paid annually, the current prices for 2021 are as follows:

  • Disney + monthly plan costs $ 385
  • The annual Disney + plan costs $ 3,850 (16% less than the monthly)

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