Figaret appoints Benjamin Grillon as artistic director, with the aim of revitalizing the identity of his label. For the occasion, the shirt specialist, which has around thirty boutiques in France, unveils its new fall-winter 2021 campaign created in collaboration with the latter and entitled “Une tête à porter du Figaret”.
Intended to “lay the foundations for the new Figaret” as the brand describes it, this campaign reveals sixty portraits of men and women, photographed in a minimalist and refined atmosphere, highlighting the know-how of the brand founded in 1968, as well as its iconic product: the shirt.
“Figaret wanted to write a new chapter and reinvent the shirt, which she has worn as an emblem since 1968. Benjamin’s working area to support this renewal, in collaboration with our president Eléonore Baudry and the entire management committee, has been established. ‘write a new vision for the brand and reposition its image (…) “, declares the brand during an interview with FashionNetwork.
At the head of his creative studio in London, Benjamin Grillon collaborates with big names in fashion such as Hermès, Gucci, Louis Vuitton, Hugo Boss or even Jean Patou, in the support of editorial and digital projects, as well as in the redefinition of their brand image.
This new collaboration with Figaret aims to give new impetus to the identity of the French label, owned by the Experienced Capital Partners fund and which generates around 30 million euros in annual turnover, keeping the shirt as a common thread. of his offer.
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