Alliance du commerce and Deloitte launch practical magazine on sustainable fashion

With the “Cahiers de la Mode Durable”, the Alliance du Commerce (department stores, fashion / footwear brands) and the Deloitte firm intend to offer an overview of the solutions identified to make fashion distribution more sustainable. The first issue of this publication is dedicated to the reinvention of production models, the rationalization of orders becoming key in the war on unsold products.


This first report from the Alliance de commerce and Deloitte examines the notion of agile production. Whether it is production to order (only producing pre-sold parts), production on demand (fractional production in just-in-time flow for controlled restocking), or reactive production (reorganization of brands around deadlines production reduced to a minimum).

Models that lead to a shift from a “push” logic, where brands offer pieces designed according to projections, to a “pull” approach, where it is real demand that defines production needs.

“We are coming to the end of a model”, summarizes the managing director of the Alliance du commerce, Yohann Petiot, to FashionNetwork. “The big question that arises is to know how to be less under the pressure of its stocks, and therefore of unsold stocks that will have to be settled. If we manage to better target our productions, we will arrive at more productions. agile and this will bring in its wake sustainability, the other big subject that is linked, with the hunt for waste and the recycling and upcycling of unsold products.

Many examples of sustainable initiatives are mentioned at various points in the life of the product. Like Promod, which rationalizes its choice of materials according to the number of products to which they can be applied; Petit Bateau, which provides alternative models to exploit the footage planned for an unsuccessful model; Rouge-Gorge, which optimizes the stocks of its stores using a tool for analyzing local contexts and customers, or Kiabi, which offers its unsold products at -80% in its small solidarity stores. Examples to which are added those of La Fée Maraboutée, FashionCube, Maison 123 or Monki.

The Notebooks will be published periodically around sustainable themes – Alliance du Commerce / Deloitte

Training and transformation of teams are also discussed, key stages in a transition towards responsiveness to large-scale production. As are the interactions now essential between the various stages of design, manufacture and distribution, in particular via the notions of material reuse, with collections designed directly around the dormant stocks left by previous collections, theupcycling unsold items or even the opening for the sale of second-hand parts at the brands themselves.

“As with digital transformation, it is easier to be born into these new approaches than to have to transform an already installed model”, underlines Yohann Petiot, explaining the sometimes late or slow conversion of certain brands.

“These are working methods that go from creation to distribution, and everyone starts with the stages that seem most relevant to them, especially because a brand knows that it will not necessarily have all of them nearby. the production tools necessary for its collections “, indicates the manager. He suggests that the second section could be dedicated to questions of traceability.

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